Strategic integrated communications planning At the beginning of every campaign, we develop an integraged PR and social media program for each client based on competitive and industry research. The plan outlines key audiences, messages and outlets to create a successful public relations program. It also includes key message development, budgeting and daily strategic counsel.
Media and analyst relations programs We have extensive contacts nationwide, as well as experience in generating high profile coverage across a broad range of consumer, business, trade and vertical outlets.
Social media marketing To be competitive, today’s companies must stay ahead of the curve and engage in the ever-changing social channels. We can help you determine which conversations and audiences are relevant and build measurable social media strategies that provide bottom line results. We develop specific programs for each client including developing corporate content creation strategy, search engine optimization and promotion.
Content creation and collateral writing We create much more than just press kit materials. We create all types od content including newsletters, by-lined articles, matte releases, news releases, direct marketing pieces, brochures, direct mail, newsletters, white papers and more.
Editorial calendar development Sometimes successful media relations is about being in the right place at the right time. To that end, we develop editorial calendars for both social media and public relations content.
Leadership visibility programs and trade show support We are successful at placing clients as speakers and panelists at national and local conferences and trade shows. We also provide presentation development and trade show support including media appointment booking, press conference planning, event management and guerilla tactics from the floor of the show.
Media and analyst tours We are experienced in executing successful press and analyst tours which have resulted in media and analyst coverage, as well as establishing ongoing relationships between these key industry influencers and our clients.
Media training We assist clients in dealing with the media – print, broadcast or online – through proven media training techniques.