Founder Tracy Bagatelle-Black is an experienced, strategic communications professional
Previously Bagatelle-Black has worked as a both a social media manager and as a director of public relations, as well as within an agency environment, both boutique and top-ten. Her knowledge base is extremely broad including technology, entertainment, business, biotechnology, healthcare, automotive, consumer electronics, and marketing publicity for consumer and business-to-business companies. Name an industry and she’s probably done it. She can help your business get the attention that it desires and deserves through an integrated, strategic communications approach that includes media and analyst relations, social media marketing, leadership visibility, event planning and trade show public relations.
As the social media manager for an up-and-coming app provider she increased their social media audience by 420%. While director of public relations for chat software provider, she was responsible for all public relations functions from agency review to company re-launch as well as developing the public relations strategy and plan, managing a team of 11 public relations professionals and a budget of $400,000.
Bagatelle-Black was also an account supervisor at Hill & Knowlton, a top 5 public relations firm, where she managed several teams for H&K's technology clients. Her experience at Hill & Knowlton was very diverse, including B2C and B2B internet, hardware, software and infrastructure firms. She was also a member of H&K’s Media Group, contributing her talents on various accounts including Latham & Watkins and PetSmart. She has also held positions at the Terpin Group, where she led the Internet Unit for the firm, and at InterActive Agency. She began her career doing entertainment public relations at a boutique firm in Los Angeles.
Bagatelle-Black earned a bachelor’s degree in political science and philosophy from Union College and a master’s degree in film and video from American University. She also recently earned a certificate in digital marketing from General Assembly.
As a freelance writer she has been published by Gannett News Service, had a featured column on AOL and California Computer News.